3 Things You Should Have in Place Before Designing Your Logo

Many new entrepreneurs are so eager to get started, they just want to jump straight into designing their logo right away. However, in order to design a good logo, there are actually a few things you should get in place first before even starting the process. In today’s post, I will show you what they are and how to get them in place.

1. Your Mission, Vision and Goals

What is your business about? What are you trying to accomplish? Which problems and needs in society are you trying to address?

Nike is probably one of the most well known brands in the world, yet, there are many other companies that make sporting gear to, what makes Nike so special?

One of them is a very well defined brand, centered around their vision: to bring inspiration and innovation to every athlete in the world, in addition to that, their excellent marketing plays major role.

without having their vision, mission and goals in place however, Nike would however never have anything to market, which means that $4billion would be wasted.

Your vision, mission and goals are the fundamentals of your business and will ultimately determine everything else in your brand including your brand personality and your target audience/customer and ultimately, your logo! This, along with all other aspects of your brand are built on this foundation.

2. Your Brand Personality

Global marketing research and consulting firm, Millward Brown is credited as the inventor of what is known as the Brand Personality Pyramid:

Starting at the bottom, the most important traits of branding are listed first, then finally at the very top — we have the look and feel, there are visible as well as invisible qualities.

Your logo, being one of the more visible aspects, will along with the other visible aspects such as your tone of voice be based on those invisible qualities at the bottom of the pyramid. Without these cornerstones, you don’t have a brand! Consequently, your logo will not communicate any value to your audience or build any lasting impressions and all your money spent on it will be wasted!

You should also know where you fit on the personality sliders:

This info is crucial for designers of any sort, be that you or a logo designer by profession. This is the information that will define everything about the logo, what it will look like, the message it will communicate and ultimately, its impact on your customers.

Developing these invisible traits can done either by you, a freelancer, or by a branding agency, whichever you prefer and can budget for.

3. Know Who Your Target Audience/Customer is

Back in the old days, starting a small business with the idea in mind of simply selling a product was enough, and then marketing with the goal of reaching everyone out there was enough!

Unfortunately, things are no longer as simple in the 21st century. As of today, there are thousands of small businesses out there who are all doing exactly the same thing as you.

Your audience are the prospects who will turn into leads and ultimately get impacted by your logo. Ensuring that you’re communicating to the right audience has a great influence on what your logo will look like in order to make that desired impression on them.

You need to do research on who your target audience, as well as target customers are. Your target audience may not be your target customers but they can still be of great help in spreading the word by mouth to potential customers.

There are 3 main ways to determine who your target audience/customer group is and learning about them, they are: 1) observational studies, 2) interviews, 3) surveys. See this link for a full explanation on how to implement each and every one of these methods.

Conclusion

When it comes to designing your logo, careful planning and thought is needed in order to design a good logo that will make an impact on your audience. Customers form an emotional bond with your logo, this can easily be proven by observing the amount of criticism big brands have gotten after changing their logos. Ultimately, the best thing to do is to work with a professional as they have done the research and will keep all of the above in mind we have discussed in this article.

We here at Regno Concepts do just that. We will design a logo for you that will give your brand the premium look you so desired that will gain a place in the hearts of your customers and build your reputation. If you’d like to have yours designed by us, send a request at regno-concepts@outlook.com and we will get back to you as soon as possible.